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2016 Book Market in Turkey Report

Total Population (2016)  78.741.053

 


Fundamental Publishing Data
Number of publishers 1.732
Number of bookstores (book selling points) 1.532
Number of distribution companies (approx.) 145
Number of new titles (2016 ISBN data) 54.446
Number of books produced (2016 Banderole numbers) 404.129.053
Number of textbooks (Distributed free of charge) 262.736.286
Total number of books produced

*Except less than 48 pages educational books

666.865.579
Number of books produced per capita 8.4
VAT charged for books and e-books  %8 (Standard rate %18)

 

2016 End Year Book Wholesales Market

Segments Market Size (Million $) Market Size (Million $) Market Share (%)
Educational Books 811 56,31%
a. Textbooks 150
b. Supplementary Textbooks 62
c. Exam Preparation Books 599
Trade Books 500 34,73%
a. Adult fiction 67
b. Adult nonfiction 248
c. Religion 132
d. Children and youth 53
Academic Books 29 2,05%
Imported Books 100 6,92%
a. ELT Books 47
b. Other imported books (academic books, library purchases etc.) 53
TOTAL 1.440 100,00%

2016 End Year Book Retail Market

Segments Market Size (Million $) Market Size (Million $) Market Share (%)
Educational Books 1.094  51.44%
a. Textbooks 150
b. Supplementary Textbooks 88
c. Exam Preparation Books 856
Trade Books 833  39.21%
a. Adult fiction 112
b. Adult nonfiction 414
c. Religion  219
d. Children and youth  88
Academic Books 45  2,13%
Imported Books 153  7,21%
a. ELT Books 72
b. Other imported books (academic books, library purchases etc.) 81
TOTAL 2.126  100,00%