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2014 Book Market in Turkey Report

General Statistics
Total Population (2013) 76.667.864
Gross Domestic Product (GDP)* 598.971 Million $
GDP Per Capita (2013) 10.782 $
Purchasing Power Parity (2013) 53

Fundamental Publishing Data
Number of publishing houses 1732
Number of bookstores (approx.) 6000
Number of distribution companies (approx.) 145
Number of new titles (2014 ISBN data) 50.752
Number of books produced (2014 Banderole numbers) 344.405.399
Number of textbooks (Distributed free of charge) 216.698.371
Total number of books produced 561.103.770
(Except less than 48 pages educational books)
Number of books produced per capita 7,3
VAT charged for books and e-books %8 (Standard rate %18)

 

2014 End Year Book Wholesales Market

Segments Market Size (Million $) Market Size (Million $) Market Share (%) Average Book Price ($)
Educational Books 908 55,91  2,28
a. Textbooks 169  0,74
b. Supplementary Textbooks 167  4,08
c. Exam Preparation Books 572   4,08
Trade Books 580 35,71  3,82
a. Adult fiction  73  4,19
b. Adult nonfiction  292  4,99
c. Religion  172  3,43
d. Children and youth  43  1,67
Academic Books 36 2,22  7,15
Imported Books 100 6,16  15,6
a. ELT Books 47
b. Other imported books (academic books, library purchases etc.) 53
TOTAL 1624
100
 2,88

 

2014 End Year Book Retail Market

Segments Market Size (Million $) Market Size (Million $) Market Share (%) Average Book Price ($)
Educational Books 1225 51,45  3,08
a. Textbooks 169  0,74
b. Supplementary Textbooks 239  5,83
c. Exam Preparation Books 817  5,83
Trade Books 935 39,27  6,16
a. Adult fiction  112  6,48
b. Adult nonfiction  459  7,85
c. Religion  278  5,54
d. Children and youth  86  3,35
Academic Books 55 2,31  11
Imported Books 166 6,97  26,1
a. ELT Books 78
b. Other imported books (academic books, library purchases etc.) 88
TOTAL 2381 100 4,23


Number of Titles According to Subject Categories

50.752 titles produced in 2014 are categorized as follows: 9.542 adult fiction (18,8%), 11.652 adult non-fiction (22.96%), 6.889 children and youth (13,57%), 12.380 educational (24,4%), 7.171 STM (14,13%), 3.118 religion (6,14 %).


Libraries

Total number of libraries under the General Directorate of Libraries and Publications in 2014 is 1.118. The number of periodical and non-periodical publications purchased for libraries is 1.204.700. Budget reserved and consumed for these purchases is approximately 55.404.157 USD.



Some data in this report are compiled from the data of Turkish Statistical Institute, Ministry of Culture and Tourism, Federation of Publishing Licensing Societies and Ministry of Education.

USD exchange rate for 2014 is 2,165 Turkish Liras.

(*) TurkStat (Turkish Statistical Institute) 2014Q3 3rd release.